Menguin Brand Guide

I worked with Menguin’s creative team to hone out the specific voice for the brand. We determined that a combination of two brand archetypes would be the best fit for how we approach our work. The Ruler is meant to focus on the customers' perception of themselves. They seek to be in control and protect. To answer that, we framed Menguin as the Hero archetype. Menguin provides both freedom for the customer to get exactly what they want, backed by the safety that we offer with fast shipping and easy replacements.

  • Role Copywriter
  • For Menguin
  • Date 5/8/17
  • Type Book